GUCCI BEAUTY // REDEFINING THE TRADITIONAL
By BRITTANY SINCLAIR
“MAKEUP IS SOMETHING POETIC & FLEETING THAT CAN ADD TO YOUR FACE, CHANGING OR HIGHLIGHTING SOMETHING ABOUT YOURSELF” – Alessandro Michele
GUCCI BEAUTY was first launched in May 2019. They began with an extensive 52 shade lipstick range. Most brands would start with a much smaller range for their first launch, however Gucci isn’t like most brands. Since Alessandro Michele’s appointment in 2015 as creative director, he has taken us on a magical ride. A ride where traditional constructs of gender and identity have been thrown out the window and imperfections are celebrated.
Now, with the recent release of what he believes to be the cornerstones of any makeup application, individuals have the freedom to express themselves and create their own imagined beauty.
WELCOME TO THE MAGIC OF GUCCI
THE FREEDOM OF SELF EXPRESSION
1) Mascara L’Obscur
A Buildable formula with an intense black hue and a uniquely shaped brush that will deliver distinct results. Builds volume, while curling and lifting the lashes, adding length and definition for a longwearing finish. Created for those who dare to express and embrace their differences; from classic to bold, understated to punk. The results – anything you want.
2) Elclat De Beaute Effet Lumiere - Multi-Use Gel Gloss
Covetable gloss for eyes, lips, and cheeks to naturally highlight and sculpt. This gel formula glides on easily with a silky, oil-free texture and zero glitter. A universal shade fit for anyone. The results– gleaming skin with a glossy wet effect
3) Crayon Definition Sourcils - Powder Eyebrow Pencil
A light luxurious powder within a pencil. This flake free, buildable, matte colour pencil will deliver a smooth application and a range of finishes. Long-wearing, smudgeproof, and transferproof - The ultimate brow experience. The results – A soft sculpted brow
4) Gucci Poudre De Beaute Mat Naturel – Beauty Powder
